Pre-Launch Notice. We are not offering or selling franchises at this time. This form is an early interest list. No franchise will be offered or sold until our FDD is registered in your state and delivered to you in accordance with federal and state law.
WE STARTED WITH OUR OWN
ORIGIN STORY.
We weren’t broke. We weren’t lost. We were successful at the top of our crafts. Ryan running a large Park City luxury custom home building business, Brittani managing a national team of commercial insurance underwriters. By every external measure we were winning.
But our bodies were paying the price. Years of grinding had run us down. Aches that didn’t go away. Energy that didn’t come back. Weight that wouldn’t come off. We knew the way we were living wasn’t sustainable, and we knew we needed to do something about it.
So we did what most people do. We went looking for a gym.
What we found was a problem. Utah was overrun with the same big-box commercial gyms you find anywhere in America. Packed floors. Broken equipment. Waiting twenty minutes for a bench. Staff who didn’t know your name and didn’t care to. Personal Trainers who needed a personal trainer themselves. Nothing in the area was built for people who took training seriously and we refused to settle for average.
So we built it ourselves.
We started Origin to fix the gap we felt as members first. The energy we wanted to walk into. The equipment we wanted to train on. The community we wanted to belong to. We built it for ourselves, and what we discovered is that hundreds of other people in our community had been waiting for the same thing.
Fitness gave us our bodies back. It gave us our energy back. It gave us our edge back. That’s a gift, and it deserves to be shared.
That’s why we’re franchising. Because there are markets all over the country where the same gap exists, where serious people are settling for big-box mediocrity because nothing better has been built. We want to fix that, and we want to do it with operators who feel the same way we did walking into our first crowded commercial gym years ago.
If that’s you, keep reading.
WHAT YOU'D BE BUYING INTO
Trust is the only reason this works. We earned ours one rep at a time, one member at a time, one hard call at a time. Here’s what that looks like in the ground floor of the business you’d be stepping into.
We bootstrapped this. No investors to answer to, no franchise corporation pulling strings. Every decision since day one has been made by the people standing in the room. That’s the posture you inherit.
We cap membership on purpose. The room stays a room. Coaches know names. Members trust they’re not just a number on a treadmill. That’s the bond that holds the whole thing together.
Every gap we hit in the industry standard, we fixed it ourselves. Coach pay model. Waitlist control. Build spec. Member intake. You don’t have to learn those lessons in real time. We already paid for them.
The Origin name carries weight in our community because we showed up consistently. As we expand, that trust travels with the brand. You step in with credibility we already built and a story people already believe.
A perfect rating across every member who’s reviewed us. Not bought. Not gamed. Earned by showing up the same way every single day. That reputation is the asset you inherit when you open in a new market under the Origin name.
Members say it themselves. They never wait in line for the bench like every other gym in Utah. That’s the whole point of capped membership. The room stays a room, and the experience stays premium.
Members drive an hour and a half each way to train here. That’s not loyalty to a logo. That’s loyalty to the room, the equipment, and the people running it. When a gym is good enough to commute to, the brand carries weight.
We commission custom built, hand-picked pieces from around the globe, the highest quality our members say they’ve ever used. The build spec isn’t a wishlist. It’s the floor of what serious lifters expect, and what every Origin location commits to.
WHY YOU'D WANT ONE
There are plenty of fitness concepts that will sell you a unit. What we’ve built is different because of how we built it, and who we built it with.
OPERATORS BEFORE OWNERS
We ran successful businesses before we ever built Origin. We understand payroll, insurance, liability, and the operational headaches that take down most gym owners in year two. You’re partnering with people who have already lived through that, not first-timers learning on your dollar.
DIRECT DISTRIBUTOR RELATIONSHIPS
Years of buying, testing, and replacing gym equipment has given us direct lines to the distributors that matter. We know which brands hold up under real training loads and which ones don’t. You inherit those relationships and the pricing that comes with them, and you commit to a build spec that protects the member experience.
ORIGINONE, BUILT IN
OriginOne is our in-house premium transformation coaching program. It bundles membership, online coaching, and personal training into a single high-ticket offer designed for serious clients. It runs alongside the gym as a second revenue engine and scales with your location from day one. You’re not just opening a gym. You’re opening a coaching business with a proven program plugged in.
A BUILD SPEC FROM A CONTRACTOR WHO BUILT IT HIMSELF
The flagship was built out by a licensed general contractor and luxury home builder. The build playbook isn’t a copy-paste vendor list. It’s a real walk-through from someone who has poured the concrete, hung the lighting rig and who built the all-new Obsidian Sauna by-hand, the most unique one-off wellness gym amenity in the state with the cost-saving and cost-protecting decisions he uses in his luxury homes.
THE ORIGIN STORIES ENGINE
Origin Stories is how we share what fitness has done for the people in our community. Coaches, members, athletes, families. That content engine is the marketing backbone of the brand and it travels with the franchise. You inherit a way of telling stories that already resonates with the audience this model is built for.
OWNERS WHO STILL RUN THE FLOOR
Ryan and Brittani still operate the flagship. You’re not buying into a brand built by people who cashed out and moved on. The standard is being held in real time by the same people who set it. That’s the trust we ask you to extend to us, and the trust we extend back to every owner who joins us.
IS THIS FOR YOU
No need to dance around it. Here’s who this works for, and who it doesn’t.
GOOD FIT
- +You’ve operated something before. A business, a team, a project with real money on the line.
- +You’re willing to be hands-on for at least the first two years.
- +You see the gym as a long-term asset, not a side income.
- +You’ve got the liquidity to fund the build and carry through ramp.
- +You actually train. You understand what a serious gym feels like from inside it.
not a FIT
- –You’re looking for a passive investment to hand to a manager day one.
- –You think bigger membership numbers automatically mean a better gym.
- –You want to cut corners on the equipment spec to lower your build cost.
- –You want to swap out the brand, the build standard, or the coaching model.
- –You’re shopping every franchise concept on the market right now.
- –You need the gym to cash flow heavy in year one.
What Our Members Say
We didn’t write any of this. These are paraphrased from public reviews left by members who actually train here. The pattern matters more than any one quote.
“All of the equipment is custom made and the highest quality I’ve used. They limit membership so you never wait in line for the bench like every other gym in Utah.”
“From the moment you walk in, you can tell this place is special. Whether you’re a beginner or an advanced athlete pushing your limits, Origin has it covered.”
“Beautiful gym, hand-picked equipment, great aesthetic, great lighting. This gym is a must if you’re in the area.”
“I’ll never go back to a packed commercial gym. Origin ruined me for everything else.”
Your Information
If you’re still reading, fill this out honestly. Trust runs both ways. We give you our real story, you give us yours. When our FDD is finalized and registered in your state, you’ll be among the first we contact.